How can we make a car search portal more innovative and unique?
AutoScout24 is Germany’s largest car search portal. They challenged us to help them identify new areas in which to innovate, and to find a strategy that could help them differentiate their offer. It soon became apparent that neither the design nor marketing teams in AutoScout were in agreement on how customers actually use their service.
How might we design a range of connectivity products that - finally! - people are confident to display in their home?
Vodafone asked us to develop a contemporary Industrial Design Language for smart devices in a connected home (e.g. routers, camera, set-top box, music devices, etc.).
We created a language that is charismatic, minimalistic and contemporary and can easily be distinguished from competitors. It is simple, yet ownable - and therefore unmistakably Vodafone.
Kitchen tools are literally an ancient and crowded product category. The challenges Fissler presented us with were, how might we:
1) innovate to create new consumer relevance?
2) define a kitchen tool portfolio that is both complete and meaningful for any regional market?
3) design 40-plus individual kitchen tools so that they embody the Fissler brand in the highest price point of the premium segment?
How might we provide internet access to people from emerging countries?
Vodafone asked us to develop a format to deliver innovation within their 'Terminals' division. We helped devise & install DIL - the design & innovation lab. The first challenge provided to DIL led to the development of the web box.
How can we simplify the breakfast experience? How might we save precious time when preparing coffee and toast? How could we unleash breakfast from the kitchen by making a breakfast set to go?