How can we make a car search portal more innovative and unique?
AutoScout24 is Germany’s largest car search portal. They approached us with the challenge to help them identify new areas in which to innovate.
In discussions with the design and marketing teams, it soon became apparent that they were lacking a clear consensus of how customers actually use their service. studiomem conducted a series of on-site user observations and interviews and discovered several areas of opportunity for innovation. But the most innovative aspect of the project an immersive, physical representation of AutoScout’s digital customer journey, the 'Customer Journey Experience Room'. It helped the group’s leadership team gain clarity on where and how to prioritize innovation and differentiation lies. The Experience Room is now used for creative sessions related to customer needs and the training of new employees.
How might we design a range of connectivity products that - finally! - people are confident to display in their home?
Vodafone asked us to develop a contemporary Industrial Design Language for smart devices in a connected home (e.g. routers, camera, set-top box, music devices, etc.).
We created a language that is charismatic, minimalistic and contemporary and can easily be distinguished from competitors. It is simple, yet ownable - and therefore unmistakably Vodafone.
Kitchen tools are literally an ancient and crowded product category. The challenges Fissler presented us with were, how might we:
1) innovate to create new consumer relevance?
2) define a kitchen tool portfolio that is both complete and meaningful for any regional market?
3) design 40-plus individual kitchen tools so that they embody the Fissler brand in the highest price point of the premium segment?
How might we provide internet access to people from emerging countries?
Vodafone asked us to develop a format to deliver innovation within their 'Terminals' division. We helped devise & install DIL - the design & innovation lab. The first challenge provided to DIL led to the development of the web box.
How can we simplify the breakfast experience? How might we save precious time when preparing coffee and toast? How could we unleash breakfast from the kitchen by making a breakfast set to go?