studiomem workshop format

Contextual futures

Learning from the future

This is a workshop format to help forecast the future of your business. Using social, economic and technological trends, we create a context that makes future customer needs tangible while showing the potential threats and opportunities to your business in a given timeframe. We then backcast from that future vision to describe the most important milestones between then and now. 

Benefits 
- Avoids innovating only incrementally
- Establishes awareness of future opportunities in your field of business
- Creates a long term perspective helping to define your business strategy

Contact us for more information.