Our point of view on the Wearables category

The age of the smartphone has also become the age of distracted, man. There is now research is showing that some of us are already unlearning some key-skills of person-to-person conversation. This is because the digital devices and media that we constantly pay so much attention to, are obstacles to a key element in human communication: attentive listening. Fittingly, a european slang word of the year is ‚Smombie‘: an individual that has stopped in their tracks, absorbed by their smart phone.

The age of the smartphone has also become the age of distracted, man. There is now research is showing that some of us are already unlearning some key-skills of person-to-person conversation. This is because the digital devices and media that we constantly pay so much attention to, are obstacles to a key element in human communication: attentive listening. Fittingly, a european slang word of the year is ‚Smombie‘: an individual that has stopped in their tracks, absorbed by their smart phone. The so-called category of „smart watches“ that recently took the center stage of the mobile category seem to amplify this trend: with mostly unclear usecases, most of them cram several of a smart phone‘s functions into a formfactor essentially designed for only one: telling you the time at a glance.

studiomem has examined the typologies of wearables as well as the needs and use cases that give them meaning. Our 3 concepts ELM - a modular smart watch, NOMAD - a watch for urban navigation and RINGRING - a panic button/GSM tracker, might serve as examples for more usefulness and less distraction.

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