Vodafone Smart 7

From a fast-following device manufacturer to building a unique smartphone personality

2016 represents another big step for Vodafone devices as they commissioned us to more-than-ever push the quality boundaries of their products. And again, the results redefine the idea of “value” at this price point. Building on the DNA of the Smart 6 Family, we pushed sophistication one step further by balancing subtle details all around the device. Side keys now offer a more dominant, jewel-like treatment and a more intentional tactile experience. 

From a fast-following device manufacturer to building a unique smartphone personality

2016 represents another big step for Vodafone devices as they commissioned us to more-than-ever push the quality boundaries of their products. And again, the results redefine the idea of “value” at this price point. Building on the DNA of the Smart 6 Family, we pushed sophistication one step further by balancing subtle details all around the device. Side keys now offer a more dominant, jewel-like treatment and a more intentional tactile experience. 

Increased market share - by design
Smart 7 is Vodafone's 6th generation of smartphones and the 2016 collection of smartphones is building on the success of its predecessors and enjoying continued consumer demand.

The Smart 7 family
Designed and developed in close collaboration with Vodafone Group Design, all of the Smart 7 devices share a strong design DNA with clever details, subtle textures and graphic patterns. Every phone differentiates itself from the other. Each device showcases a unique identity to the customer, whether they are seeking perfomance, fashion, unique styling or a first smartphone experience

Project