What and where is the future potential in the market of fully automatic coffemakers?
Which consumer-needs will drive the future of this market?
Which new product features will become relevant?
What kind of design credibly transports the Melitta brand?
How can we simplify the breakfast experience? How might we save precious time when preparing coffee and toast? How could we unleash breakfast from the kitchen by making a breakfast set to go?
How might we provide internet access to people from emerging countries?
Vodafone asked us to develop a format to deliver innovation within their 'Terminals' division. We helped devise & install DIL - the design & innovation lab. The first challenge provided to DIL led to the development of the web box.
Kitchen tools are literally an ancient and crowded product category. The challenges Fissler presented us with were, how might we:
1) innovate to create new consumer relevance?
2) define a kitchen tool portfolio that is both complete and meaningful for any regional market?
3) design 40-plus individual kitchen tools so that they embody the Fissler brand in the highest price point of the premium segment?
For their 2013 portfolio, Vodafone asked studiomem to help evolve and diversify their smartphone lineup, initially introduced in 2012 with "Pebble". With Alma 575, we achieved an attractive, friendly geometry, sporting the characteristic Vodafone "chin" with an assymetric status LED in the bottom and red-inside speaker mesh on the back cover.
How might we create an instantly identifiable Vodafone iconography language across different platforms?
How might we design a range of connectivity products that - finally! - people are confident to display in their home?
Vodafone asked us to develop a contemporary Industrial Design Language for smart devices in a connected home (e.g. routers, camera, set-top box, music devices, etc.).
We created a language that is charismatic, minimalistic and contemporary and can easily be distinguished from competitors. It is simple, yet ownable - and therefore unmistakably Vodafone.
How might we make interaction with a home climate system more intuitive?
How might we make a limited edition dish soap packaging a story worth telling over time?
How might we make babies and their parents happier when it comes to cleaning?
How might we design a new entry-evel kitchen programme for a premium- and luxury-kitchen manufacturer?
How might we maximise design variety by means of a single handle?
What might a marriage of traditional coffee-culture with modern convenience look like?
How might we develop an innovative range of oven cavities relevant to Gaggenau customers worldwide, while designing a brand-centric Look & Feel?
How might we design a router that seamlessly blends into your home?
How might we position an in-house design team so that it can deliver the best-possible value to the organisation? How do you structure and define internal roles and job descriptions? How do you restructure a design team while ensuring quality output and meeting deadlines?
How can we make a car search portal more innovative and unique?
AutoScout24 is Germany’s largest car search portal. They approached us with the challenge to help them identify new areas in which to innovate.
In discussions with the design and marketing teams, it soon became apparent that they were lacking a clear consensus of how customers actually use their service. studiomem conducted a series of on-site user observations and interviews and discovered several areas of opportunity for innovation. But the most innovative aspect of the project an immersive, physical representation of AutoScout’s digital customer journey, the 'Customer Journey Experience Room'. It helped the group’s leadership team gain clarity on where and how to prioritize innovation and differentiation lies. The Experience Room is now used for creative sessions related to customer needs and the training of new employees.