SERVICES
DATA-DRIVEN INNOVATION
BUSINESS MODEL DESIGN
DESIGN LANGUAGE
VISIONEERING
DESIGN RESEARCH
USER EXPERIENCE DESIGN
DATA-DRIVEN INNOVATION
INNOVATORS, LISTEN UP!
We are offering a brand new data driven innovation service. We target those of you, who are eager to best deliver the most precise and arguable type of innovation to their organization. Put facts and figures behind new ideas and strategies for growth to convince the board of your idea!
We combine qualitative research with data analytics to drive innovation and business growth. Powered by a best-in-class business design and big-data-analytics team.
We utilise different types of data in order to help you innovate in these 4 areas:
CUSTOMER
DEEP-DIVE
Find who is the right future customer to innovate with precision!
Using your customer data, we create precise behavioural segmentation.
PRODUCTS & SERVICES ON TARGET
Be on target with new services, products, features!
We take a deep dive into your product and service data in order to find areas to innovate based on behaviours and patterns of your product, service or feature.
Use your assets to the max!
Understand the dynamics, the use, the benefits and the problems of your Assets (spaces, machines, cars, planes) to find better ways to optimize, maximize, capitalize on them.
ASSETS -
TO THE MAX
MARKETS
INSIDE-OUT
Insight out
Get a holistic view on the competitive landscape, current and future trends, untapped market areas and future growth opportunities.
For more detailed information on DATA-DRIVEN INNOVATION please contact us.
BUSINESS MODEL DESIGN
Where visioneering helps you envision and pinpoint future potential, our Business Design tools will describe this potential in tangible detail. We will help you generate and validate those business models that have been prioritized in the Visioneering phase and make sure they embody future market demand.
VALUE PROPOSITION DESIGN
The key ingredient of a good business model - and perhaps the hardest to obtain - is the Value Proposition. We can help you create and develop attractive Value Propositions that fit the future paradigms of the Circular Economy and the Responsible Business Code (RBC) of the OECD.
BUSINESS MODEL DESIGN
We take your Value Proposition and embed it in a sound Business Model using the Business Model Canvas, where we tangibly detail every one of the 9 key ingredients.
BUSINESS PITCH DESIGN
Over the past years, we have seen an increasing demand both from corporates and startups for designing pitches that communicate a business idea with the utmost simplicity and clarity and unlock the very first or the next round of investment. Our own startup foundry is providing us with the necessary startup experience.
For more detailed information on BUSINESS MODEL DESIGN please contact us.
VISIONEERING
Wouldn‘t it be nice to have a crystal ball that describes your market in the future and helps you take sound decisions for your business today? Rather than magic, we offer Visioneering, a methodical, data-driven set of tools and processes for trend analysis -mapping, scenario fore- and backcasting and roadmapping to help you inspire and create clarity on your buinesses' future.
BIG DATA TREND ANALYSIS
Looking into the future starts with understanding relevant trends. We deliver a mixture of qualitative and quantitative data analysis to identify and curate the most relevant sociodemographic-, technology- and business trends. Data science is the mechanism behind uncovering data to understand complex customer behaviors, trends, and insights to make smarter business decisions. Our technology partner for data analytics is
CONTEXTUAL FUTURES
Once we‘ve mapped and prioritized socio-demographic-, technology- and business trends with Panoratio‘s analytics engine, we can now identify the difference between what your customers want today and and how they would want to experience your products and services in a sustainable future.
CONCEPT ROADMAPPING
You have envisioned the kind of services and products that hold the most potential for your customers in the future. Next, we will prioritize them in a way that they are timed and aligned with the developing capabilities of your business over time.
Concept Roadmapping builds a bridge that gets you from where you are today to become the business you've envisioned in the future.
For more detailed information on VISIONEERING please contact us.
DESIGN RESEARCH
Design research is considered a cornerstone of thorough methodology almost universally today. And where the footwork of observing, empathising and understanding the behaviour of customers and users equals the ingredients - synthesis is the soup.
At studiomem, some of our best work has been the result of collaborative synthesis. Giving enough importance to the "So what?" process via cross-disciplinary ideation with a wide stakeholder-base is something we try to build into every project.
Our design research blends qualitative and quantitative data to ensure an understanding of how customers really use your existing services today and what they'd expect from the next iteration or a brand-new generation. And we're convinced that the difference between what users say and what they actually do is a great place to look for innovation.
In brief, studiomem uses the following established tools and methods:
-
User Diaries
-
Cultural Probes
-
Ethnographic Research
-
InHome/On-Site Visits & Observation
-
CoCreation
Contact us for a more detailed description of our research process.
USER EXPERIENCE DESIGN
The next generation of products and services need refocussing UX on as little as interaction as possible.
Less IS more, after all.
Essential UX
As users are starting to feel the effects of having their attention kidnapped by too many services and brands are feeling the backlash of seeing engagement decrease, how do we design with more sustainable behaviour in mind? Moving forward, understanding how, when and - most importantly - why we should implement a new way of doing something is key.
As creators of physical and digital experiences, we summarize our design ambition with the word "Essentialism". It stands for:
-
making the most out of as few interactions as possible
-
designing with - and for less - not because it's hip, but because is more respectful to the user
-
aiming to fix technology that is not working: from user research that can help us understand genuine needs to usability improvements that will build a more relevant and respectful experience
Device-agnostic UX
studiomem has its roots in industrial design but over time, we've become experts in creating seamless flows of interaction between physical and digital experiences, regardless which type of screen or device it is happening on. Our device-agnostic UX creates continuous user flows that pass through physical or virtual touchpoints - be it a smartphone, a wearable, a tablet, or a smart speaker - without any friction.
Inclusive UX
For a small studio, studiomem is remarkably diverse. Our team of 10 includes men and women covering 3 ethnicities from 5 different countries ( Pakistan, Canada, France, Germany, China). We believe that diversity is the best way to ensure cultural inclusiveness in our designs and prevent a gap opening between who we are and who we are designing for.
DESIGN LANGUAGE
After having created and delivered a Design language for the most diverse range of brands and requirements, we liken this job an investment in trust:
The trust you will build with your customers by offering them design consistency down to-the-detail over your entire range of products, over time.
Brand DNA to Design DNA
At the beginning, there is your brand.
We stress the importance of close collaboration with your brand‘s stewards (CEO, Marketing) to translate brand values into design values. Because we know, that ultimately your design will have the most impact, if it is part of the Big Picture, the overarching story and message of your brand.
One Design story across all touchpoints
Whether it is your service‘s information architecture that seamlessly flows across all of your physical and digital UX or the UI that naturally mirrors aspects of your products physical design - we‘ll make sure that your users will see a single design story across digital and physical touchpoints.
DATA-DRIVEN INNOVATION
INNOVATORS, LISTEN UP!
We are offering a brand new data driven innovation service. We target those of you, who are eager to best deliver the most precise and arguable type of innovation to their organization. Put facts and figures behind new ideas and strategies for growth to convince the board of your idea!
We combine qualitative research with data analytics to drive innovation and business growth. Powered by a best-in-class business design and big-data-analytics team.
We utilise different types of data in order to help you innovate in these 4 areas:
MARKETS
INSIDE-OUT
Insight out
Get a holistic view on the competitive landscape, current and future trends, untapped market areas and future growth opportunities.
Use your assets to the max!
Understand the dynamics, the use, the benefits and the problems of your Assets (spaces, machines, cars, planes) to find better ways to optimize, maximize, capitalize on them.
ASSETS -
TO THE MAX
PRODUCTS & SERVICES ON TARGET
Be on target with new services, products, features!
We take a deep dive into your product and service data in order to find areas to innovate based on behaviours and patterns of your product, service or feature.
CUSTOMER
DEEP-DIVE
Find who is the right future customer to innovate with precision!
Using your customer data, we create precise behavioural segmentation.