FROM WEARABLE TO USEFUL
Our point of view on the Wearables category

The age of the smartphone has also become the age of distracted, man. There is now research is showing that some of us are already unlearning some key-skills of person-to-person conversation. 

BY RUDOLF VOIGT ON 15/08/2016

The digital devices and media that we constantly pay so much attention to, are obstacles to a key element in human communication: attentive listening. Fittingly, a European slang word of the year is ‚Smombie‘: an individual that has stopped in their tracks, absorbed by their smart phone. The so-called category of „smart watches“ that recently took the centre stage of the mobile category seem to amplify this trend: with mostly unclear use cases, most of them cram several of a smart phone‘s functions into a form factor essentially designed for only one: telling you the time at a glance.

studiomem has examined the typologies of wearable technologies as well as the needs and use cases that give them meaning. The essence of wearing a device in the past, which involved status and information, has been replaced by tracking and insights capabilities. The next step is removing the layer of explicit communication between owner and device, and allow the device to capture data, draw insights and act upon them without human interference.

 

 

Bringing those ideas to reality, we defined three different main areas of attractiveness for wearable technologies in the near future, creating different "concept designs" for each one. Our 3 concepts ELM - a modular smart watch, NOMAD - a watch for urban navigation and RINGRING - a panic button/GSM tracker, might serve as examples for more usefulness and less distraction.

Rudolf Voigt leads the Insights Team and has over 15 years of experience in ideation and workshops.

ELM

NOMAD

RINGRING

The digital devices and media that we constantly pay so much attention to, are obstacles to a key element in human communication: attentive listening. Fittingly, a European slang word of the year is ‚Smombie‘: an individual that has stopped in their tracks, absorbed by their smart phone.

The digital devices and media that we constantly pay so much attention to, are obstacles to a key element in human communication: attentive listening. Fittingly, a European slang word of the year is ‚Smombie‘: an individual that has stopped in their tracks, absorbed by their smart phone.

The digital devices and media that we constantly pay so much attention to, are obstacles to a key element in human communication: attentive listening. Fittingly, a European slang word of the year is ‚Smombie‘: an individual that has stopped in their tracks, absorbed by their smart phone.

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