SERVICES

DATA-DRIVEN INNOVATION

BUSINESS MODEL DESIGN

DESIGN LANGUAGE

VISIONEERING

DESIGN RESEARCH

USER EXPERIENCE DESIGN

 

DESIGN RESEARCH

Design research is considered a cornerstone of thorough methodology almost universally today. And where the footwork of observing, empathising and understanding the behaviour of customers and users equals the ingredients -  synthesis is the soup. 

 

At studiomem, some of our best work has been the result of collaborative synthesis. Giving enough importance to the "So what?" process via cross-disciplinary ideation with a wide stakeholder-base is something we try to build into every project.

 

Our design research blends qualitative and quantitative data to ensure an understanding of how customers really use your existing services today and what they'd expect from the next iteration or a brand-new generation. And we're convinced that the difference between what users say and what they actually do is a great place to look for innovation.

In brief, studiomem uses the following established tools and methods:

 

  • User Diaries

  • Cultural Probes

  • Ethnographic Research

  • InHome/On-Site Visits & Observation

  • CoCreation

Contact us for a more detailed description of our research process.

DATA-DRIVEN INNOVATION

INNOVATORS, LISTEN UP!

We are offering a brand new data driven innovation service. We target those of you, who are eager to best deliver the most precise and arguable type of innovation to their organization. Put facts and figures behind new ideas and strategies for growth to convince the board of your idea!

 

We combine qualitative research with data analytics to drive innovation and business growth. Powered by a best-in-class business design and big-data-analytics team.

We utilise different types of data in order to help you innovate in these 4 areas:

MARKETS

INSIDE-OUT

Insight out

Get a holistic view on the competitive landscape, current and future trends, untapped market areas and future growth opportunities.

Use your assets to the max!

Understand the dynamics, the use, the benefits and the problems of your Assets (spaces, machines, cars, planes) to find better ways to optimize, maximize, capitalize on them.

ASSETS -

TO THE MAX

PRODUCTS & SERVICES ON TARGET

Be on target with new services, products, features!

We take a deep dive into your product and service data in order to find areas to innovate based on behaviours and patterns of your product, service or feature. 

CUSTOMER

DEEP-DIVE

Find who is the right future customer to innovate with precision!

Using your customer data, we create precise behavioural segmentation.

 
 
 
 
 

Kochelseestr. 8-10
81371 Munich
Germany

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