VODAFONE

At home in your home

DESIGN LANGUAGE

PRODUCT

DESIGN

CMF

DESIGN

More quiet technology, please!

Let’s face it: We have come to expect that technology is embedded and ubiquitous in today’s homes. It no longer needs self-representation. Actually, most of us believe that it should quietly disappear.

 

Home connectivity products – like routers, hubs, gateways and modems that give us access to the internet – commonly spend their existence in dusty corners, behind curtains or on bottom shelves, in short: well hidden-away from view.

"It's understandable that people want to hide their connected products. They are usually cheap looking, designed with questionable interfaces and fall apart from your interior's design."

Rudolf Voigt, Partner

Simple, yet ownable

When Vodafone confronted us with the challenge to come up with a new design strategy and language for a wide range of their fixed line devices, we tried a new approach: We asked ourselves how these devices could become desirable by quietly blending in or by even disappearing within a home's interior. At the same time, we defined the new language philosophy to be more contemporary. Our guiding principle was: simple, yet ownable.

The result is a distinct and memorable product family: A high-end DSL router, an entry level DSL router, an IP-TV box, an IP camera, and an audio dongle and home-bridge. By combining and proportioning basic geometric volumes into a harmonious co-existence with the contained technology, they blend seamlessly into the contemporary home environment.

The router as 'Essential Box'

The ‘Essential Box’ is the basic piece of hardware that is delivered to a user’s home after signing up for a new Vodafone broadband contract. It is a distinct and recognizable member of the new Vodafone Fixed Line Design Language. The task was to design an ultra low-cost router based on a given technical platform, yet still clearly belonging to the new family. We are very proud that it has been awarded with five international design awards for its elegant, distinct appearance.

Design Language Guideline

We created a design guideline intended to inform and inspire designers to develop more devices according to the new formal principles: a language that is charismatic, minimalistic and contemporary and can easily be distinguished from competitors.

It is simple, yet ownable and therefore unmistakably Vodafone.

Kochelseestr. 8-10
81371 Munich
Germany

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