Web-access for those who need it the most
Vodafone asked us to develop a format to deliver a constant stream of innovation within their 'Terminals' division. We helped devise & install DIL - the design & innovation lab. The first challenge provided to DIL led to the development of the WebBox, an all-in-one solution to help consumers from developing countries to connect to the internet using their television.
After months of extensive, on-site user research in developing countries where Vodafone provides service (India and South Africa), their market research team entered some key-insights and observations into the design and innovation lab. One insight was that - even among the poorest of the poor - people manage to own and operate a television as one of their first home appliances. It was this key-insight that led a multidisciplinary team to the key-idea: connecting a an inexpensive GSM-platform reconfigured as a keyboard to existing TV sets: WebBox was born!