For a decade, the smartphone has been at the center of our lives. In 2018 and beyond, new product innovation will shift to the various contexts where people use it, amplifying its capabilities.
We have selected 5 areas that we consider dominant for the mobile phone market in the next 3 to 5 years. This article is a glimpse at what could happen to the smartphone world in the near future, and where we believe players in the mobile phone market should focus on.
What's next in Mobile
5 Areas of focus
The five different areas we selected are connected by a common theme: user centered product and service relationships. None of these areas can offer groundbreaking value just on its own. However, when mixed together, they can become full immersive experiences that will drive consumers to explore new possibilities from their devices.
What does each of these areas mean for your business and organisation?
Scroll down to find out more!
A.I. & VIRTUAL ASSISTANTS
Apple recently acquired a company called InVisage, which is developing technology enabling high quality photography in low light. Qualcomm’s new technology InMotion, to be available on its upcoming Snapdragon 845 chipsets, uses computational processing to take a portion of the photo as video, while the rest remains motionless. These two examples stand for two general trends in camera development: Making it easier to take high quality photos and adding features for new types of content creation.
Instead of shooting a photo or a video, editing it and sending it to friends, consumers will be able to create, modify and share their stories in real time when the narrative is happening. All in high quality and high fidelity. Social media photos will increasingly become more gamified and these new technologies will make content more personal.
•Rethink the camera experience from “registering a moment” to “content creation”;
•Facilitate the user experience transition in between different formats such as AR, VR and 360°;
Stop thinking of photos and videos. Think of images - whether still or moving - as a new medium of personal expression and storytelling. Improving camera hardware is just one step of the chain. Integration with new creative platforms for VR, AR, AI and channels for sharing and interacting with these new formats will be the focus of most companies.
Developing a user centered experience for the camera, while integrating exciting new functions is a must. Consumers want to use their cameras to create stories, not just still images. They want better ways to keep up-to-date with rich media content without having to check endless streams of new posts.
Augmented Reality will provide another spice into the mix to develop your stories, and smartphones need to be able to address its integration with everything else on the phone.
Live broadcast will become increasingly popular, adding the opportunity of live interaction through comments, likes, up/downvotes. While enjoying on demand content, consumers will have the opportunity of shaping communication in a way that meets their interests.
User behavior online will become more accountable as tools for transparency take place. Strong fight against fake news will clash against AI generated content. Families will be increasingly worried about children’s content consumption.
Meanwhile, new ways to create content using wearables, implants, VR and AR will take place, turning these products from consumption only, to creation and consumption.
•Center the smartphone interface and features around internet-based social functions;
•Allow the user to filter social media content and advertisement based on their interests;
•Customize different features of each social media to better display in a dual-screen phone;
This is a great moment for the smartphone to become the center of content creation. The best devices will enable users to go beyond consuming to co-creating using other accessories and new tech. Finding ways to seamlessly integrate content from different sources is key.
As more and more communication is happening via a user-installed app, and hardly through a phone's pre-installed messaging- or calling-function, it might be the right moment to start shifting the smartphone user experience to emphasize that.
Machine learning (ML) has begun to infiltrate our lives in a multitude of ways without us even noticing. It is the underlying technology used in self-driving car systems, speech recognition, language translation, effective web search and others. Consequently, it is believed to be the core technology in order to advance to a human-level AI.
AI & VIRTUAL ASSISTANTS
WHAT IT IS
Computers as personal assistants have already entered our lives, but they are still in their infancy: With virtual assistants such as Amazon’s Alexa and Google Home, we are heading towards fully integrating artificial intelligence (AI) making it more convenient to move, shop, travel, and search.
Machine learning is the ability of a computer to understand and react to behaviors, needs and habits without the need of individual programming. Machine learning will help to improve and personalize AI and ultimately enable Virtual Assistants by giving them an increasingly natural way to interact with us and adapt to our needs. Great progress has been made in this direction, but we are still experimenting how to deliver the information to the user.
In the future, AI will help us to improve our quality of life in a fast-paced society. With AI understanding our needs and notifying us accordingly, we will be able to focus on the important things in life rather than spending time organizing it.
Instead of opening four different messaging apps all our messages will be combined into one feed. Rather than reading repeated news from different sources, you will have one feed according to your personal taste and settings. Instead of downloading boarding passes or concert tickets to your smartphone, location-based triggers will provide easy access for individuals fluent or not in technology.
The smartphone will become a “personal command center” with AI as its brain.
Integrate systems into mobile products, wearables etc. that will interpret user data into understanding their user’s moods, needs and from that predict relevant future actions. Machines will become creative and write stories or create products. They will know your personal needs, even emotions, and react to them. However, we need consistency in their methods to inform us.
Outputting this information is an important part of this. Device manufacturers are looking for new ways to display multiple streams of information. Dual screens, flexible screens and multi-window operating systems are interesting solutions only if they are governed by a strong “intelligent” component behind, able to filter and manage all relevant notifications.
New APIs for managing multiple contents are already becoming popular. Yet creating user-centered convenience by organizing, grouping and displaying information from multiple apps is still a challenge for all innovators.
•Create clever ways to display, group, and show relevant information, backed by a strong AI;
•Explore automatic triggers based on location, time, events and user situations;
•Build new AI based use case scenarios centered on children and elderly;
We researched these areas of interest to provide a base from where we can start a conversation on how to succeed in this disruptive market. Together with your management team, we can define the scope, the areas of interest and the right direction for improvement.
Researching and generating insights on a specific segment such as the ones given here can help any business, nonetheless they will not be enough without a proper planning and unified vision for the future. The team at studiomem has been helping clients for more than 15 years to achieve their goals and vision for the future through the development of long standing product and service relationships.