Data and design are a powerful combination of complimentary skills. Bring knowledge and facts to your innovation team and broaden your organisation's innovation toolbox with our data driven innovation formats.
Data driven innovation combines data analytics and design thinking skills to deliver powerful new ways to innovate. In an article published by McKinsey in 2019, the authors found a “10 to 30 percent performance improvement among companies that tightly interweave data and design capabilities to solve business problems”.
We use data and design to break up data silos and find organization wide opportunities to innovate. See our different formats below or contact us to find out more.
What is Data Driven Innovation?
Data & Design - Innovate with data
Bringing together business design and data science we reveal and unleash opportunities that will grow your business. To those who are eager to deliver the most precise and arguable type of innovation to their organisation: put the facts and figures behind your ideas and strategies.
Powered by a best-in-class business design- and Big-Data-Analytics team. We use a proprietary Big Data engine with applications designed to comply with the strictest regulations in data privacy.
Customer Deep Dive
BEHAVIOURAL CUSTOMER SEGMENTATION OUTCOMES
find out who is your real, your desirable and your potential target customer - and who is your ‘right future customer
discover opportunities for innovation based on patterns, needs and behaviours of your customers
get qualitative and quantitative insights into your most important segments
Who are your most valuable customers, and how do they behave?
Products on Target
DATA DRIVEN PRODUCTS AND SERVICES OUTCOMES
data driven product and service design concepts, including new and relevant services and features
understand which features to keep, change or abandon in the next generation
Product and service concepts relevant to the ‘right future customer’
What's relevant and what's not - and what's missing in terms of features and benefits?
MARKETS INSIDE OUT OUTCOMES
Position your future offers in the context of competition, markets, customers
Insights into which key global market, technology and industry trends to focus on
Do you have a holistic view on the competition, current and future trends, untapped markets and future growth opportunities?