Any business offers a number of different touch point along their customer journey. Each touch point of a brand, product and service creates an experience to the user. Today's products and services have to deliver positive user experiences across many different touch points and customer journeys.

 

A company's product, services, websites, apps, interfaces all have to be designed to be consistently speaking in the same tone. The design of all these touch points concludes into the experience design of a brand and business.