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VODAFONE SMART FEATURES

Iconography design language

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UX

DESIGN

DESIGN
LANGUAGE

Cross Platform iconography design language

Vodafone asked us to redesign their family of icons, which had grown into a heterogeneous accumulation of styles over the last generations. We extracted the core visual identity for Vodafone Marketing material and envisioned a new behaviour in the digital space.

 

This new, contemporary and recognisable style was implemented in three different platforms (android, iOS, Windows). In order to keep control over future icon development, we defined rules and developed a guideline by which to create new icons. 

Gold Award Branding Category

Silver Award Digital Design Category

Indogo design award for studiomem
Iconogrqphy design language manual guideline
iconography design language android apple