A human-centred approach to technology
Vodafone entrusted studiomem to develop a family of illustrations to describe the features offered by the upcoming Vodafone 2018 smartphone devices.
As the main challenge, the illustrations had to be part of the current Vodafone design language, while fully integrating with Google’s Android interface design. Two complete distinct identities with their own color, style and theme.
Our lives are permeated by smartphone technology in every step of the day. Turning off the alarm in the morning, driving to work, recording events or sharing a laugh with friends, we are constantly connected and ready to share these precious moments.
Considering how impactful smartphones are in our lives, we wanted to draw a parallel of daily human-centered situationswith useful smartphone features. Furthermore, we analized Vodafone’s target market to understand how to best represent these situations, placing ourselves in their client’s shoes.
Silver Award Digital Design and Illustration Categories
The illustrations, celebrating all features for different devices, would be primarily applied for a point-of-sale home screen widget with expanding capabilities to be integrated into on-boarding screens and marketing material.