DESIGN.BUSINESS.RESPONSIBILITY

studiomem is a strategic design consultancy dedicated to creating responsible businesses and customer experiences.

RESPONSIBLE

BUSINESS DESIGN

Blending business factors and human factors to create opportunities and grow them into responsible global businesses.

DATA-DRIVEN INNOVATION

BUSINESS MODEL DESIGN

VISIONEERING

DATA-DRIVEN INNOVATION

VISIONEERING

BUSINESS MODEL DESIGN

DATA-DRIVEN INNOVATION

VISIONEERING

BUSINESS MODEL DESIGN

EXPERIENCE DESIGN

Any touchpoint of your brand, product or service is an experience: studiomem designs experiences that become lasting customer relationships.

DESIGN RESEARCH

USER EXPERIENCE DESIGN

DESIGN LANGUAGE

After having created and delivered a Design language for the most diverse range of brands and requirements, we liken this job an investment in trust:

The trust you will build with your customers by offering them design consistency down to-the-detail over your entire range of products, over time.

Brand DNA to Design DNA

At the beginning, there is your brand.

We stress the importance of close collaboration with your brand‘s stewards (CEO, Marketing) to translate brand values into design values. Because we know, that ultimately your design will have the most impact, if it is part of the Big Picture, the overarching story and message of your brand.

One Design story across all touchpoints

Whether it is your service‘s information architecture that seamlessly flows across all of your physical and digital UX or the UI that naturally mirrors aspects of your products physical design - we‘ll make sure that your users will see a single design story across digital and physical touchpoints.

Wouldn‘t it be nice to have a crystal ball that describes your market in the future and helps you take sound decisions for your business today? Rather than magic, we offer Visioneering, a methodical, data-driven set of tools and processes for trend analysis -mapping, scenario fore- and backcasting and roadmapping to help you inspire and create clarity on your buinesses' future.

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BIG DATA TREND ANALYSIS

Looking into the future starts with understanding relevant trends. We deliver a mixture of qualitative and quantitative data analysis to identify and curate the most relevant sociodemographic-, technology- and business trends. Data science is the mechanism behind uncovering data to understand complex customer behaviors, trends, and insights to make smarter business decisions. Our technology partner for data analytics is

CONTEXTUAL FUTURES

Once we‘ve mapped and prioritized socio-demographic-, technology- and business trends with Memoratio‘s analytics engine, we can now identify the difference between what your customers want today and and how they would want to experience your products and services in a sustainable future.

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CONCEPT ROADMAPPING

You have envisioned the kind of services and products that hold the most potential for your customers in the future. Next, we will prioritize them in a way that they are timed and aligned with the developing capabilities of your business over time.

Concept Roadmapping builds a bridge that gets you from where you are today to become the business you've envisioned in the future.

For more detailed information on VISIONEERING please contact us.

The next generation of products and services need refocussing UX on as little as interaction as possible.

Less IS more, after all.

Essential UX

As users are starting to feel the effects of having their attention kidnapped by too many services and brands are feeling the backlash of seeing engagement decrease, how do we design with more sustainable behaviour in mind? Moving forward, understanding how, when and - most importantly - why we should implement a new way of doing something is key.

As creators of physical and digital experiences, we summarize our design ambition with the word "Essentialism". It stands for:

making the most out of as few interactions as possible
designing with - and for less - not because it's hip, but because is more respectful to the user
aiming to fix technology that is not working: from user research that can help us understand genuine needs to usability improvements that will build a more relevant and respectful experience

Device-agnostic UX

studiomem has its roots in industrial design but over time, we've become experts in creating seamless flows of interaction between physical and digital experiences, regardless which type of screen or device it is happening on. Our device-agnostic UX creates continuous user flows that pass through physical or virtual touchpoints - be it a smartphone, a wearable, a tablet, or a smart speaker - without any friction.

Inclusive UX

For a small studio, studiomem is remarkably diverse. Our team of 10 includes men and women covering 3 ethnicities from 5 different countries ( India, Canada, France, Germany, China). We believe that diversity is the best way to ensure cultural inclusiveness in our designs and prevent a gap opening between who we are and who we are designing for.

SEE EXAMPLES...

Design research is considered a cornerstone of thorough methodology almost universally today. And where the footwork of observing, empathising and understanding the behaviour of customers and users equals the ingredients - synthesis is the soup.

At studiomem, some of our best work has been the result of collaborative synthesis. Giving enough importance to the "So what?" process via cross-disciplinary ideation with a wide stakeholder-base is something we try to build into every project.

Our design research blends qualitative and quantitative data to ensure an understanding of how customers really use your existing services today and what they'd expect from the next iteration or a brand-new generation. And we're convinced that the difference between what users say and what they actually do is a great place to look for innovation.

In brief, studiomem uses the following established tools and methods:

Ethnographic Research
InHome/On-Site Visits & Observation
CoCreation
User Diaries/Shadowing
Cultural Probes
Store/Competitor checks

Where visioneering helps you envision and pinpoint future potential, our Business Design tools will describe this potential in tangible detail. We will help you generate and validate those business models that have been prioritized in the Visioneering phase and make sure they embody future market demand.

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VALUE PROPOSITION DESIGN

The key ingredient of a good business model - and perhaps the hardest to obtain - is the Value Proposition. We can help you create and develop attractive Value Propositions that fit the future paradigms of the Circular Economy and the Responsible Business Code (RBC) of the OECD.

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BUSINESS MODEL DESIGN

We take your Value Proposition and embed it in a sound Business Model using the Business Model Canvas, where we tangibly detail every one of the 9 key ingredients.

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BUSINESS PITCH DESIGN

Over the past years, we have seen an increasing demand both from corporates and startups for designing pitches that communicate a business idea with the utmost simplicity and clarity and unlock the very first or the next round of investment. Our own startup foundry is providing us with the necessary startup experience.

For more detailed information on BUSINESS MODEL DESIGN please contact us.

USE YOUR DATA AND GROW. RESPONSIBLY!

In 2019 studiomem partnered with the data scientists of Memoratio GmbH, taking innovation consulting to the next level. We now combine business design with data science to reveal and unleash the opportunities that will grow your business. Powered by a best-in-class business design- and big-data-analytics team. Using a proprietary engine with applications designed to comply with the strictest regulations in data privacy.

To those of you, that are eager to deliver the most precise and arguable type of innovation to their organization: put the facts and figures behind your ideas and strategies.

We utilise different types of data in order to help you innovate in these 4 areas:

CUSTOMER

DEEP-DIVE

Find who is the right future customer to innovate with precision!

Using your customer data, we create a precise behavioural segmentation.

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PRODUCTS & SERVICES ON TARGET

Be on target with new services, products, features!

We take a deep dive into your product and service data in order to find areas to innovate based on behaviours and patterns of your product, service or feature.

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Use your assets to the max!

Understand the dynamics, the use, the benefits and the problems of your Assets (spaces, machines, cars, planes) to find better ways to optimize, maximize, capitalize on them.

ASSETS -

TO THE MAX

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MARKETS

INSIDE-OUT

Grasp the market

Get a holistic view on the competitive landscape, current and future trends, untapped market areas and future growth opportunities.

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For more detailed information on DATA-DRIVEN INNOVATION please contact us.

Happy to share that our PARIBoy wins the 2020 iF Award!

Vodafone Fixed Line wins record number of design awards.

Introducing our new startup foundry for data-driven innovation

MCBW might be over but we are just getting started!

See our #missionRESPONSIBLE initiative to help design a Circular Economy.

Point of View

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OUR MISSION

studiomem has a 10-year history innovating and designing for global consumer and medtech brands.

We are now re-focussing our partnerships to businesses and brands that are committed to operating responsibly and are following the best-practices of responsible business conduct (RBC) and the Circular Economy.

As future-oriented design thinkers and doers, we are extending our thinking and doing to the entire value chain of responsible services- and product- development, doing our part in creating social and environmental improvement.

We are setting out to help businesses become relevant for a concerned and globally connected customer who wants to be part of a sustainable society.

This future starts here.

DESIGN.BUSINESS.RESPONSIBILITY

RESPONSIBLE

BUSINESS DESIGN

EXPERIENCE DESIGN

CUSTOMER

DEEP-DIVE

PRODUCTS & SERVICES ON TARGET

ASSETS -

TO THE MAX

MARKETS

INSIDE-OUT

NEW! PARIBoy Respirator Family

Vodafone Fixed Line

MEMORATIO

studiomem event at MCBW

Join us on our #missionRESPONSIBLE

The next generation Chinese consumer

DESIGN.BUSINESS.RESPONSIBILITY

RESPONSIBLE

BUSINESS DESIGN

EXPERIENCE DESIGN

​

​

CUSTOMER

DEEP-DIVE

PRODUCTS & SERVICES ON TARGET

ASSETS -

TO THE MAX

MARKETS

INSIDE-OUT

NEW! PARIBoy Respirator Family

Vodafone Fixed Line

MEMORATIO

studiomem event at MCBW

Join us on our #missionRESPONSIBLE

The next generation Chinese consumer