VODAFONE FIXED LINE PRODUCTS
A new corporate design language
INDUSTRIAL
DESIGN
DESIGN
LANGUAGE
CMF
DESIGN
A brand relevant design language: Simple, yet ownable
Vodafone confronted us with the challenge to come up with a new design strategy and language for a wide range of their fixed line devices. We asked ourselves how these devices could become desirable by quietly blending in or by even disappearing within a home's interior. At the same time, we defined the new language philosophy to be more contemporary.
Our guiding principle was: simple, yet ownable.​
The result is a distinct and memorable product family: A high-end DSL router, an entry level DSL router, an IP-TV box, an IP camera, and an audio dongle and home-bridge. By combining and proportioning basic geometric volumes into a harmonious co-existence with the contained technology, they blend seamlessly into the contemporary home environment.
More quiet technology, please!
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Let’s face it: We have come to expect that technology is embedded and ubiquitous in today’s homes. It no longer needs self-representation. Actually, most of us believe that it should quietly disappear.
Home connectivity products – like routers, hubs, gateways and modems that give us access to the internet – commonly spend their existence in dusty corners, behind curtains or on bottom shelves, in short: well hidden-away from view.
The Essential Box Router
The ‘Essential Box’ is the basic piece of hardware that is delivered to a user’s home after signing up for a new Vodafone broadband contract. It is a distinct and recognizable member of the new Vodafone Fixed Line Design Language. The task was to design an ultra low-cost router based on a given technical platform, yet still clearly belonging to the new family. We are very proud that it has been awarded with six international design awards (2x Red Dot Design Award , 2x IF award, German Design Award, European Design Award Silver) for its elegant, distinct appearance.
Corporate Design Language Guideline
We created a design guideline intended to inform and inspire designers to develop more devices according to the new formal principles: a language that is charismatic, minimalistic and contemporary and can easily be distinguished from competitors.
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It is simple, yet ownable and therefore unmistakably Vodafone.
