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VODAFONE SMART 6
Mobile phone design language
INDUSTRIAL
DESIGN
CMF
DESIGN
DESIGN
LANGUAGE
Design language: Foundation for a bright future
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studiomem has been supporting Vodafone since the very early days of phone making. The positioning of Vodafone hardware has always been “price”, which meant that we had to learn to make the absolute best of the lowest-cost technologies and components available in the market.
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Design to cost: A faster fast-follower
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With the 6th generation of smartphones entering the market, Vodafone is experiencing real consumer-pull. Not only have shipments been increasing steadily over the last years, but the overall volume of smart phones sold is prompting the telecom giant to look at its hardware business with an appetite for more.
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