VODAFONE SUPER WIFI
Design language extension
SuperWifi Design wins IF 2019 and RedDot 2019 design awards!
Vodafone's new “Super WiFi” repeater is the smart and easy way to connect and mesh all of your wireless devices in the home. It is also the latest incarnation of the corporate design language studiomem created for one of the world's largest telecoms providers. It pushes a contemporary sentiment, that demands technology to blend in with- or, even dissappear from the surrounding environment: instead of techno-aesthetics it offers quiet confidence.
The clean, geometric design lives from its refined details. Functional elements like venting, drafts and split lines are solved smart and unobtrusively, preserving the monolithic look of the design.
Designed to cost
Better even, Vodafone's Fixed Line family is a successful example of designed-to-look-good while designed-to-cost.